Find Your Power Play: The Key to Doing What You Love and Maximizing Your Impact

Running a business can feel like a constant balancing act, with endless tasks and responsibilities pulling you in every direction. But what if success wasn’t about doing it all, but rather about finding your Power Play — the unique approach that allows you to do your best work, serve your clients, and grow with ease?

Below, we’ll dive into the concept of discovering your Power Play: the work that highlights your strengths, fulfills you, and meets your clients’ biggest needs. This isn’t just a productivity hack — it’s a game-changer that can transform how you approach your business. If you’re ready to maximize your impact, read on, and for a deeper dive, check out our free Zone of Genius Mini-Course to help you uncover your unique Power Play!

What Is a “Power Play” and Why Does It Matter?

A Power Play is the unique intersection of what you do best, what you love doing, and what your clients need most. It’s about finding that high-impact, high-enjoyment area that drives your success.

Why it matters: Many business owners fall into the trap of doing everything, stretching themselves too thin, or saying “yes” to projects that don’t align with their strengths. By focusing on your Power Play, you can streamline your efforts, increase your impact, and create a more fulfilling business.

Quick Tip: Your Power Play isn’t about doing more — it’s about doing what really matters.

Signs You Haven’t Found Your Power Play

If you’re feeling overwhelmed, uninspired, or as though your efforts are scattered, it may mean you haven’t tapped into your Power Play. Here are a few signs:

1. Constant busyness but low satisfaction or impact

2. Projects or clients that don’t align with your natural talents

3. Feeling unfulfilled or “off-track” in your business

Example: If you’re a marketing pro spending most of your time managing client emails, you’re likely missing out on your Power Play.

Identifying these signs is the first step to refocusing your efforts where they count.

How to Find Your Power Play

Here’s how to define and focus on your Power Play for greater impact and fulfillment:

Step 1: Identify Your Core Strengths

1. Reflect: Think about the skills and talents that set you apart. What do others come to you for? What are you most confident about?

2. Prompt: List three areas where you feel truly skilled and energized. Where do they show up in your work?

3. Example: If you’re a strategist but find yourself bogged down in admin tasks, you’re likely missing your Power Play.

Step 2: Clarify What Fires You Up

1. Reflect: What work lights you up, gives you energy, and makes time fly by? Focusing here will amplify your impact.

2. Prompt: If you could spend most of your time on one type of work, what would it be?

3. Example: A coach might realize their Power Play lies in intimate 1:1 sessions, not in admin-heavy group programs.

Step 3: Discover What Your Clients Need Most

1. Reflect: Review feedback and testimonials. What do clients consistently value about your work? This is where your Power Play can shine.

2. Prompt: What is the one thing clients rave about or rely on you for?

3. Example: If you’re a branding expert, it may be your ability to create compelling brand stories rather than general marketing support.

Reminder: Your Power Play is where these three areas intersect: strengths, passion, and client needs.

Putting Your Power Play into Action

Once you’ve identified your Power Play, here’s how to build it into your daily business practices:

1. Prioritize Work That Aligns with Your Power Play: Delegate or streamline tasks outside of your Power Play. Focus on work that lets you shine.

2. Set Boundaries: Decline projects or clients that don’t align with your Power Play. This helps ensure your energy and efforts are always directed where they matter most.

3. Communicate Your Power Play to Clients: When clients know your unique strengths, they’re more likely to come to you for the high-impact work you do best.

Example: A digital strategist who specializes in Instagram marketing may focus solely on Instagram, positioning herself as the go-to expert in that platform rather than spreading herself thin.

Real-Life Examples of Entrepreneurs Leaning into Their Power Play

Consider these examples of entrepreneurs who have embraced their Power Play:

1. Example 1: A content creator who narrowed her focus to video marketing, becoming a trusted resource for brands wanting to connect with audiences through video.

2. Example 2: A wellness coach who found her Power Play in helping clients with stress management, moving away from broader wellness services to focus on a niche she loves.

These entrepreneurs found success by zeroing in on their Power Play, creating alignment and impact that didn’t come from doing more — but from doing what they do best.

Embrace Your Power Play to Amplify Success

Working from your Power Play is a strategic way to build a business that’s impactful, sustainable, and enjoyable. When you align with your Power Play, you get to do meaningful work that resonates with both you and your clients.

“True success isn’t about doing everything; it’s about doing what matters most. Find your Power Play, and your business will thrive.”

Discover Your Power Play with Our Mini-Course

Ready to take the next step and find your Power Play? Check out our free Zone of Genius Mini-Course, designed to help you identify your unique strengths and build a business that flows effortlessly.

👉 Sign up now and discover your Power Play!